Interview with Craig Jamieson

Date of Interview

January 31, 2010

Designer's Website

www.digiguru.co.za

Designer's Twitter Page

twitter.com/Digiguru

City & Country of Residence

Johannesburg, South Africa

Curently Working For

Ogilvy Interactive

Type of Design

Interactive Designer / Creative Director

1. Besides the usual online blogs and galleries, from what or where do you draw inspiration?

When I'm not working it's too late to do anything other than watch TV and movies or if I can focus long enough, read a book. I definitely get a lot of ideas from movies etc., though TV tends to actually follow a lot of the trends already done online. I really enjoy engineering and architecture shows, which I guess have a similar thinking to digital design.

2. Design-related or not, can you list up to 3 books that you've found beneficial to your growth as a designer?

New Masters of Flash by Friends of Ed was the book that inspired me the most and encouraged me to focus even more on Flash-based websites. The guys interviewed were so cutting edge for the time, were located all over the world and yet we all had so many things in common. All of Colin Moock's Essential ActionScript books have become required reading. Lastly all the Taschen showcase books tend to be stacked up on my bookshelf.

3. If you could name one tool/application/software/hardware that you can't live without (from a design perspective), what would it be, and why?

I simply can't choose between Photoshop and Flash. I use those two programs daily to conceptualize, experiment, design, produce, etc.

4. What would be your design "dream job"?

My dream job would be working with a team that inspires one another, has the opportunity to really explore and discover the right solution for a client who is willing to respect our professional skills yet willing to work with us to deliver the perfect solution. What would really make it perfect is not even having to think about money or time constraints, just purely focusing on crafting the perfect campaign.

5. What changes would you like to see in the design community in the next 5 years?

I am proud to be part of a community like ours, where sharing and networking have been one of the industry's biggest strengths.

I would like to see a more professional approach taken, so that people who open WordPress and have a Twitter account don't sell themselves as social media experts, etc. It would be great if our services were more respected and larger profits earned so we don't have to give up so much of our lives to stay on top of our game and earn a buck.

I'd like template sites who rip people's work to go under. I'd like IE6 to be nothing more than a bad memory. Lastly, I'd like to see the web simplify, as a lot of what I see online is way over complicated.

Special thanks to Craig Jamieson for taking the time to answer these questions exclusively for Interviews by Design.

Reader Comments for this Interview

  1. Santosh on May 03 2010.

    Quite impressive interview......

    Great Job

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