Interview with Sacha Greif

Date of Interview

March 2, 2011

Designer's Website

www.sachagreif.com

Designer's Twitter Page

twitter.com/SachaGreif

City & Country of Residence

Paris, France

Curently Working For

Freelance

Type of Design

UI Designer

1. Besides the usual online blogs and galleries, from what or where do you draw inspiration?

My answer is not going to be very original, but I draw most of my inspiration from Dribbble. I also check out design blogs from time to time, but usually more as a distraction between projects than to "find inspiration".

2. Design-related or not, can you list up to 3 books that you've found beneficial to your growth as a designer?

New Vintage Type: Classic Fonts for the Digital Age by Steven Heller, Gail Anderson

Influence: The Psychology of Persuasion by Robert B. Cialdini

Tapworthy: Designing Great iPhone Apps by Josh Clark

3. If you could name one tool/application/software/hardware that you can't live without (from a design perspective), what would it be, and why?

I would have to say Photoshop. I probably use only 5% of its features, but I need those 5% to do my job. And switching to another application would hurt my productivity (at least in the beginning) so for now I'm sticking to good old bloated Photoshop.

4. What would be your design "dream job"?

I think my current status as a freelancer is pretty close to my design dream job. I get to work whenever I like, pick my projects, and meet really cool people working on great stuff.

But like all designers, if Apple came calling I wouldn't say no...

5. What changes would you like to see in the design community in the next 5 years?

I can't say I really know much (or care much) about the "design community". But if we're talking about design in the wider sense, I would like online companies to value aesthetics (a.k.a. "eye candy") more.

People are starting to understand the value of good user experience (especially how it can impact their bottom line), but I don't really think they pay enough attention yet to how aesthetics can influence their branding. There are still too many ugly sites and brands out there (Craigslist, Gawker, etc.).

And a lot of people still have the mentality of "if it works, then it doesn't matter how it looks". Which is sometimes a good way to think if you had to pick one, but why not have something that works AND looks good?

Special thanks to Sacha Greif for taking the time to answer these questions exclusively for Interviews by Design.

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